Bad writing is naturally mistaken for good writing. That’s because unlike good writing, bad writing hoards attention. Bad writing brags of the writer’s knowledge, skill, and creativity. Bad writers mistake obtuseness for creativity, and essential clarity for “profundity”.
A skilled writer disappears. As a friend recently said, “Good art is like a clear window; it’s meant to be seen through.” After reading good writing we remember the lesson, the story, the point. We forget the writer.
Good writing, like good art, is humble. It doesn’t scream its own presence. It submits.
When someone puts down your writing, what do they say?
“He was a great writer!” Or,
That’s the difference.