Three Steps to Building a Tribe and Preaching That’s Ignored

Jeff Goins on 3 Steps to Building a Killer Tribe

“We’ve talked before about why you need to find your tribe — a unique group of fans, friends, and followers who resonate with your worldview.

This can be done through a blog, radio program, or speaking platform. But really, the medium is irrelevant; what matters most is the trust you establish with people.

The hard part isn’t defining the message; it’s creating a community of people who want to hear from you.

If you asked Seth Godin (the Godfather of tribe-building) how to build an audience, he’d say you need a message that is personal, relevant, and anticipated. I would agree. But what does that look like, practically?”

Read the three keys here.

 Aaron Armstrong on Preaching That’s Ignored.

“Essentially, Jesus tells Isaiah he’s going to be ignored by the people to whom he will be sent. He will preach judgment upon Israel, and promises of the coming of the Messiah to rescue His people…

And they’re not going to listen to a word of it.

Isaiah’s ministry, like so many of the prophets, is marked by stubborn disobedience that comes as a response to his preaching. The people won’t hear, because they cannot. That’s the point. His ministry is to “make the heart of this people dull.”

Can you imagine how difficult that would be? To know that your calls to repentance will have the exact opposite effect?”

Read the rest here.

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  • Tim

    Interesting juxtaposition of links, Nick. One post advises how to create an authentic message that will attract readers, and the other says to create an authentic message even if you know no one will ever bother listening to you.

    • nmcdonal

      So the question is: are these posts paradoxical or contradictory?

      • Tim

        And the answer is: yes.