Don’t Speak. Say.

There’s a sense in which you don’t understand anything until you concretize it.

There’s a sense in which you’re not saying anything until you concretize it.

If I say “Place”, I’m not saying much.

If I say “Victorian style home on Michigan Avenue in Chicago,” I’m saying more.

In communicating, strive for the concrete. “Climb down the ladder of abstraction,” as a wise professor of mine once quipped.

If you can’t do that, maybe you don’t know what you’re saying. And if you don’t, no one else will.

So concretize. Illustrate. Make a word picture.

Otherwise, you’re not saying. You’re just speaking.

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Nicholas McDonald is a blogger, pastor, and author of the book "Faker: How to Be Real When You're Tempted to Fake it." He studied creative writing and communication at Oxford University and Olivet Nazerene University, and received his M.Div from Gordon Conwell Theological Seminary. He currently resides in Lexington, NC, with his wife and two boys, Caleb and Owen.