Okay, so you have your blog, you have your niche. You love your niche. It’s helpful, it’s interesting and it’s relevant. You’re posting daily – you’ve got the first few months written out.
Now you need to give people a reason to sign up right now.
Many people who visit your blog will be 50/50 on signing up for it. They’ll see you have great content. But people get a lot of e-mails, and the last thing they want is one more.
Unless you can prove that signing up, not just visiting, will be worth their while.
Which means: you need to give away your best stuff.
I’m not just talking about a collection of “the best of me” – I’m talking about an e-resource or book that promises immediate usefulness in the lives of those who click. Something you took time and energy to create. Something that makes people talk about you and your content.
For me, I took about a week to dig deep and research my “How to Be Well-Read in One Year or Less” e-resource. It’s only three pages, but it’s something you can’t get anywhere else. It’s relevant to my topic. And it’s incredibly useful – I use it myself about once a month at least.
I’m adding to that collection of resources my current series (with bonus materials) – “25 Mistakes I Made Before Getting Published (And How to Fix Them).” I’ll be offering this in addition to my three other free resources as an incentive to subscribe.
So, how do you go about creating an e-resource and sending it to subscribers? It’s actually very simple.
- First, come up with your resource idea – it needs to be relevant to your blogging topic, and promise immediate usefulness.
- Second, write it up.
- Third, download a free pdf converter like Nitro Reader. Convert your file to pdf.
- Fourth, sign up or an e-mail marketing site like Mailchimp or AWeber. I use AWeber, and they are phenomenal – they are expensive, but since they have increased my subscriber rate by TEN-fold, they’re well worth it. When I went to an advertiser with my blog stats, they happily offered to pay me a monthly fee worth double the cost of AWeber.
- Create a “Sign Up Form”, and in your “reply” e-mail, attach your e-book.
- Now, add the Sign-up form to your blog – you can check AWeber videos and ask for help on this (I did!) and they will be MORE than happy to assist.
Now you’re done!
I’m not exaggerating when I say since adding my incentives my blog sign-ups have increased times ten. It’s the best move I ever made, relative to blog traffic.
Now brainstorm some useful resources, and get them out there TODAY.